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Instagram Comments Integration

Updated by Vaishnavi

Connect an Instagram Business account to analyze eligible post comments in Enterpret.

Overview

Choose the Instagram account whose post comments you want to collect.

  • Import eligible comments from your brand’s Instagram posts. Confirm coverage for ad-only or promoted content with your Enterpret team.

  • Analyze sentiment and trends in Instagram feedback

  • Unify insights from Instagram with other feedback channels

  • Track customer reactions across your social media presence

This guide covers the Facebook authorization flow for linked Instagram Business accounts. Your workspace may offer a different authorization flow; follow the prompts shown and contact your Enterpret team if they differ. Fetching and processing depend on your connection’s settings.

Before You Begin

For the Facebook authorization flow described below, you'll need:

  1. Instagram Business Account(s) - Personal accounts are not supported

  2. Facebook Page - Your Instagram Business account must be connected to a Facebook Page

  3. Admin access to both the Instagram account and connected Facebook Page

Linking Instagram Business Account to Facebook Page

If you use the Facebook authorization flow, connect the intended Instagram Business account to a Facebook Page using Meta’s current account settings.

  1. Go to your Facebook Page

  2. Click Settings in the left menu

  3. Select Instagram from the left menu

  4. Click Connect Account

  5. Enter your Instagram login credentials

  6. Follow the prompts to complete the connection

For detailed instructions, visit Facebook's official guide.

Setting Up the Integration

Here's how to set up the Instagram integration in Enterpret:

  1. Open your Enterpret account menu and select Integrations, then select + New Integration.

  2. Choose Instagram and Feedback Integration when prompted.

  3. In the Facebook authorization flow, choose the intended Pages and linked Instagram Business accounts. Approve the requested access when authorized.

  4. Back in Enterpret, choose the intended account in the Instagram Handle picker and select Save Changes.

After processing, compare a known comment from the selected handle with its record in Feed. Include the post link and comment date when asking Support about missing coverage.

If the account is missing, check that the Business account is linked to the intended Page and was included in Meta authorization. Verify coverage with a known eligible post comment. Ask your Enterpret team about a specific promoted or ad-only post if its comments are missing.

Enterpret’s Instagram Handle picker with a demo Business account selected before saving.

Available Metadata

The Instagram integration captures several important metadata fields as shown below:

Feedback Metadata

  • Created at - Timestamp showing when the comment was created (e.g., 2025-03-24T07:16:07+0000)

  • External link - Direct link to the specific Instagram post

  • Id - Unique identifier for the comment

  • Parent Comment - created at - Timestamp when the parent comment was created

  • Parent Comment - id - Unique identifier for the parent comment

  • Parent Comment - text - Content of the parent comment

  • Parent Comment - type - Type of the parent content (e.g., COMMENT)

  • Parent Media - id - Unique identifier for the media (post)

  • Parent Media - media link - Direct link to the Instagram post

  • Parent Media - text - Caption of the Instagram post

  • Parent Media - type - Type of content (e.g., FEED)

  • Parent Media Created - at - Timestamp when the post was created

  • Parent Media Created - by - Username of the account that created the post

  • Type - Type of the content (e.g., COMMENT)

This comprehensive metadata allows you to filter and analyze Instagram feedback in multiple dimensions, such as by post type, creation date, or specific media content.

Interesting Reports You Can Create

The Instagram integration enables you to create insightful reports that drive marketing strategy and product improvements. Here are some valuable dashboards you can build:

  1. Product Launch Sentiment Analysis: Track how customers respond to your product launches on Instagram, identifying potential issues to address or positive reactions to amplify in your marketing.

  2. Cross-Channel Social Media Comparison : Compare how customer feedback differs between Instagram and other social channels like Twitter, Facebook, and Reddit to tailor your messaging strategy by platform.

  3. Instagram Campaign Performance : Understand qualitative reactions to specific marketing campaigns beyond standard engagement metrics, identifying shifts in sentiment that may require attention.

  4. Pre-Purchase Questions Analysis: Identify common questions potential customers ask in Instagram comments before making a purchase decision, helping improve product messaging and FAQs.

  5. Competitor Mention Tracking: Monitor how customers mention competitors in your Instagram comments to understand competitive positioning and feature comparisons.

  6. Feature Request Monitoring: Track feature requests and product improvement suggestions coming directly from Instagram comments to prioritize your roadmap based on customer feedback.

  7. Influencer Collaboration Impact: Measure the qualitative impact of influencer partnerships beyond simple engagement metrics to optimize your influencer strategy.

  8. Customer Support Issue Detection: Identify support issues that arise in Instagram comments to address problems proactively before they escalate.

Current Limitations

Please be aware of the following limitations:

  1. Data freshness: Fetching and processing depend on your connection’s configured schedule and integration version. A one-month re-read window in the importer is not a monthly refresh schedule. Ask your Enterpret team to confirm your connection’s cadence.

  2. Historical data: The initial import follows the configured history window and source availability. Confirm the intended date range with your Enterpret team.

  3. Visual Content: Images and videos from posts are not ingested, only text and metadata

  4. Emojis: Emoji characters can be retained as part of imported comment text. Interpret automated sentiment in the context of the full conversation.

Troubleshooting

If you encounter issues with your Instagram integration:

  • Verify your Instagram account is a Business account

  • Ensure your Instagram account is correctly linked to your Facebook Page

  • Check that you have Admin access to both accounts

  • Confirm you've selected the correct Instagram handles to monitor

For additional assistance, please contact the Enterpret support team.

Analyze imported feedback with Enterpret Agent

After verifying the import, open Enterpret Agent in the app. If your workspace has the Enterpret app for Slack, you can ask there too. For a supported external agent, connect it to your workspace through the Enterpret MCP Server. Use an account with access to the imported feedback.

Review imported comments from the Instagram handle I name. Group recurring product questions and issues, and link representative comments with the associated post.