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How do I create a voice-of-customer report?
How do I create a voice-of-customer report?
Team Enterpret avatar
Written by Team Enterpret
Updated over a week ago


The Voice of Customer (VoC) report is crucial for product development as it provides invaluable insights directly from customers.

By utilizing Enterpret, we can accurately translate and interpret feedback from diverse linguistic backgrounds, ensuring no insights are overlooked. This enables us to grasp customer sentiments, preferences, and pain points comprehensively, leading to more informed decision-making.

Let us take an example of the Product team of Zoom, trying to generate a VoC report for their 'Login Experience' with the help of Enterpret

Step 1 : Create a Dashboard

Creating a Dashboard for your product area is a fairly straight forward process.

Enterpret helps you create your own personalised Dashboard with various Quantify charts. To create a new Dashboard, please follow these steps.

  1. From the Enterpret homepage, click on the Dashboards tab on the left-hand sidebar, a side window will open up.

  2. Click the NEW DASHBOARD button to get started.

  3. Use the 'Voice of Customer Report' template provided by Enterpret for a streamlined approach. The choice depends on your preferences and specific monitoring needs.

    To understand Dashboard templates provided by Enterpret, Refer here

    Then, Click on USE THIS TEMPLATE at the top right of the screen to create the Dashboard. On creation, the Dashboard will contain various Quantify charts.

You can also start with a Blank Dashboard by clicking + NEW BLANK DASHBOARD, allowing you to build it from the ground up with custom metrics.

This provides you with the flexibility to create a tailored Dashboard that suits your requirements, whether from scratch or utilizing a pre-existing template.

Step 2 : Apply relevant filters to the Dashboard

  1. First, Let's rename and save the Dashboard by clicking on the pencil icon beside the name of the Dashboard. In this case, 'Login Experience VoC report', then click on SAVE

  2. Set filters relevant to the 'Login Experience' product area for Zoom by clicking ADD FILTER beside the time duration settings.

  3. You'll be presented with the same set of filters in the search bar as you would see while building a Quantify or while using Search, search for the desired filter.

  4. In this case, you should type 'Editor' into the search bar. You will be able to see many suggestions in the expanded panel. Let's go with 'Tracked Keyword is : Login' then click on GO

  5. The Dashboard will have a layout resembling this. You can easily switch between different Quantify charts to gain a more comprehensive understanding of your report.

    You can make changes to the existing Quantify charts to fit your monitoring requirements or add new ones with the help of the ADD CTA at the top right of the screen.

  6. Next up, Save the filter to the Dashboard by clicking the SAVE TO DASHBOARD

Step 3 : Stay up to date with your Dashboard

  1. To receive regular reports and updates with your Dashboard, Click on SUBSCRIBE on the right top of the Dashboard screen.

    A side window consisting of various options to subscribe to the Dashboard and receive reports will appear. You can also set the frequency to receive your reports.

    If your Slack Workspace is not connected, integrating it with Enterpret would be a great idea to receive regular reports directly on Slack.

  2. Here, you can fill out the Email ID of the teammates (or yourself) whom you want send the regular reports to.

    For Slack Channels, click on it's field, you will see something like this while Enterpret tries to fetch your Slack Channels.

    Choose the channels you want to share the reports with.

  3. After filling out the fields, you can Click on SUBSCRIBE button at the bottom right to send the reports.

Voila! It's completed. Now you will receive regular reports to monitor your VoC report

A Feedback report (PDF format) will be sent to you on Slack and e-mail.

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